Admiral Media joins Moloco's Agency Partner Program as founding partner

Admiral Media has been named a founding partner in Moloco's new Agency Partner Program, giving the Zurich-based performance marketing agency closer access as Moloco expands beyond mobile into CTV and the open internet. The move underscores how brands are using AI-driven ad buying to find incremental users outside Meta, Google and TikTok.

Why it matters: - Admiral Media's new status gives its clients earlier access to Moloco's expanding ad-tech platform. - The partnership is aimed at helping apps, games and ecommerce brands reach incremental users beyond the biggest closed ad ecosystems. - Moloco is extending its machine learning-driven buying technology from mobile app advertising into CTV and the open internet.

What happened: - Admiral Media was named a founding partner in Moloco's Agency Partner Program. - Moloco launched the program with a small group of agencies at the start. - Admiral Media said the recognition reflects results already delivered for clients on Moloco. - Founder and CEO Andre Kempe said the partnership gives Admiral Media a closer seat at the table as Moloco grows into CTV and the open internet.

The details: - Admiral Media is a Zurich-based AI-powered creative performance marketing agency. - The agency holds badged partner status with Snapchat. - Admiral Media has managed more than €500 million in ad spend for more than 150 app, game and ecommerce brands. - The agency says its AI Creative Factory has driven up to 55% higher CTR, 45% higher ROAS and 18% lower CAC for clients. - Admiral Media has been active since 2019 and works across Meta, Google, TikTok, Snapchat, Apple Search Ads and Moloco. - Moloco's platform uses machine learning-driven programmatic buying to find high-value users outside major walled gardens. - More information is available on Admiral Media's website.

Between the lines: - The partnership signals that Moloco is leaning on agencies with proven cross-channel performance as it broadens beyond mobile. - Admiral Media's pitch is built on pairing paid user acquisition with AI-generated creative, which fits Moloco's performance-focused positioning. - The launch also suggests increasing competition for growth budgets as advertisers look for incremental reach beyond Meta, Google and TikTok.

What's next: - Admiral Media's clients can expect closer collaboration with Moloco as the ad-tech company expands into CTV and the open internet. - The agency will likely use the partnership to support more incremental spend for brands scaling beyond traditional acquisition channels. - Moloco's Agency Partner Program may become a larger channel for onboarding agencies as the platform grows.

The bottom line: - Admiral Media has secured an early role in Moloco's agency ecosystem, positioning the firm to help clients chase performance outside the biggest ad platforms.